By: James LaRosa | Feb 13th, 2024

2024 Guide: Job Generation for Home Service Companies

About the Author

James LaRosa

With 5+ years in home service marketing and my own experience as a home service company owner, I'm dedicated to helping home service businesses grow and scale.

Aside from trying to find quality labor and long hours, the biggest issue home service companies face is consistently generating new jobs and sustainably increasing revenue YoY.


Inconsistent job generation isn't because of a lack of trying.


Home service companies invest significant amounts of money annually, ranging from tens of thousands to hundreds of thousands, in marketing and advertising campaigns.


However, many of these companies struggle to consistently generate new job opportunities. The primary reason for this is their heavy reliance on traditional lead generation methods like word of mouth, direct mail, radio ads, billboard ads, and more.

This post will outline the best way to invest your home service companies marketing budget to generate the highest ROI possible.

Where The Best Home Service Jobs Actually Come From

Too long, don't read... the digital word of mouth, Google.


Think about it: If someone needs help with their roof, plumbing, flooding in their basement, etc, what do they do? They go to Google.


For example, "what do I do if my house is flooded?", "roof replacement near me", or "emergency plumbing companies in Dallas". Over 87% of people in need of home services go to Google to evaluate their options!


This is the prime source of your most valuable leads, as they are actively seeking your services on Google because they have a genuine need for them.


Chances are, you're already aware of this and may have previously invested in SEO, Google Ads, and other avenues, only to see a poor return on investment.


This is where most home service companies find themselves. They KNOW Google can produce them a ton of new revenue, but have always failed in generating results.

We will quickly breakdown how as a home service company you can experience true success in Google and as a result, a massive increase in revenue.

How To Succeed: The "Blended Search" Approach

To succeed on Google as a home service company in 2024, you have to attack every single part of Google.


Step 1: Local Service Ads

The newest form and most effective form of paid advertising on Google. Local Service Ads has overtaken traditional Google Pay Per Click Ads, as the entire experience is better for the consumer. You get to see that the company is Google Guaranteed (Business License, Insurance, & Background Checked) reviews, photos, and more, without ever needing to go to a random website.


We help your home service company succeed in Local Service Ads by:

Helping you generate high quality reviews in order to appear more often and instill trust in your customers.

Setup the visual of your profile with correct pictures, information, etc. 

Setup & optimize keyword bidding, service area targeting, and more.

Managing the entire Local Service Ads scheduling pipeline for you.

Revenue  tracking

Step 2: Google Pay Per Click

You are probably familiar with traditional Google Pay Per Click Ads. Still in today's environment, Google PPC is an effective job generation strategy for home service businesses, when done correctly.

We know countless amounts of home service companies who have paid $500, $750, or even $1,000+ per call, without generating any revenue!

The PPC process we utilize is:

Keyword Research: Finding the best keywords to target based on your service offerings, local service areas, and data we can see from Google. Because we work exclusively with home service companies, we have a ton of this research already completed, allowing us to cut down on the amount of "learning" needed and getting us straight into generating new jobs for you

Landing Page Development: We have a winning collection of the best performing landing pages for each industry. Just like the keyword research, this cuts down on the amount of time for us to generate you results.

Ad Copywriting: Developing engaging and enticing ad copy so potential customers choose your businesses ad over a competitors.

Setting Up Your Campaign: When all of this is completed, we get started on setting up your campaign for your ideal keywords in your service areas.

Tracking & Reporting: We have a live dashboard that pulls in all of your stats, so you can see the exact performance of the campaign whenever you would like.

Scaling Winning Ads: Based on the revenue tracking we do for you, this allows us to see exactly what keywords are generating you the most revenue, allowing us the ability to scale them.

Step 3: Local SEO

In order to dominate your local area, ranking your Google Business Profile(s) is an absolute must. Over 40% of your jobs will come from your Google Business Profile(s). The best part about this, is that it is 100% organic, there is no ad spend needed.


Your Google Business Profile(s) aren't something you set and forget. It is a constant process of updating it with accurate information, acquiring reviews, and generating high quality citations, so Google trusts your business. You also need dedicated pages on your website, just for your GBP and the city it is located in.


Our GBP process includes:

Adding proper service & product categories

Multi-weekly GBP posting

Automatic review generation & review replying

Uploading photos & videos in a strategic manner to instill trust in your potential customer

Filling out all of the other parts of the GBP that most home service companies don't even know exist

Maintaining consistent business data across the web, ensuring your customers and Google knows exactly who you are

Citation generation on reputable websites Google trusts, so in turn they trust your business and rank it higher

Monthly tanking reports for all of your most important services in order to track progress and change our approach if needed

One downside to a Google Business Profile is that it's near impossible to get it to show up outside a 10 mile radius. This is where we help you strategically find a new/shared office space in your next high priority service area, and start the process again. By repeating this process over and over, you can blanket all of your service areas.

Step 4: Traditional SEO / Wesbsite

"SEO is dead" they said. If so, why does a total of 70-80% of all the leads on Google still go to the organic section (Google Business Profiles get 40% of the leads, your Website gets 30% of the leads).


Traditional SEO, or your website, sets the foundation for your success on Google. Traditional SEO takes the longest amount of time to generate results, which is why we like to do it at the very beginning of your campaign, so we can get results as soon as possible.


A few of the things we do to get your website ranking #1 are:

Website Quality Audit (WQA): This is where we analyze all of the issues with your current website, your rankings/results, and your competitors. The WQA gives us the blueprint to move forward.

Website Development: Most of the time, a home service companies website is performing so poorly, from a technical and results standpoint, that it makes more sense for us to develop a completely new website, from the ground up. Just like a building with too many structural issues and opting to rebuild it entirely, it can be more cost effective, timely, and the end result is better.

Service Pages: We develop individual pages for all of your services, backed by our SEO research. We create content that is above and beyond your competitors, not only ranking you above them in Google, but also instilling trust in your customers, further enticing them to call you vs another company.

City Pages: Our team crafts individual pages for each service area you are located in. This allows us to get your website ranking outside of your main service area, without the physical limitation a Google Business Profile has.

Blog Posting: Crafting high quality blog posts allows us to target and show up for long tail keywords such as "what should I do if my basement is flooded?". It also helps us boost the rankings of your entire website, as we are consistently updating it with high quality information on a regular basis, which Google loves.

Backlinks: You have probably been "sold" on these before. Simply put, they are links from a website over to your website. Many agencies generate thousands of super low quality backlinks at once from "spammy" websites. We have a database of home service specific websites that Google has great trust in. We acquire these on a monthly basis for you, which in turn gets you ranking in Google. We take the approach of Quality > Quantity.

Results From Using The "Blended Search" Framework

Our "blended search" marketing framework offers a clear cut strategy to excel on Google and, most importantly, drive substantial revenue growth for your business.


Below are some of our success stories just from the past year by deploying this framework:

Romexterra Restoration

$1,900,000+ in Revenue Generated in 12 Months

1,300% Return On Investment

$4,594,000 in Estimated Pipeline Revenue

Ercolano Restoration

$2,980,000+ in Revenue Generated in 9 Months

4,300% Return on Investment

$4,000,000+ in Estimated Pipeline Revenue

Sunshine Restoration

$500,000+ in Revenue Generated in 12 Months

1,500% Return on Investment

$1,800,000+ in Estimated Pipeline Revenue

American Water Damage Restoration

$297,621+ in Revenue Generated in 8 Months

562% Return on Investment

Opening multiple Google Business Profiles to fuel expansion

How Will This Work For You?

To be honest, not everyone is in a position to benefit from the blended search framework. We developed what we call the Lead Projection Analysis, which allows us to look at your local service area and overall demand for your services.


From this analysis, we can forecast how many leads you can expect to generate on a month to month basis.


We will show you the exact steps to take in order to achieve the projected results. Contact us now to get started!

Ready for your Free Lead Projection Analysis? Click the button to get started!

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