By: James LaRosa | Feb 13th, 2024
2024 Guide: Job Generation for Home Service Companies
Aside from trying to find quality labor and long hours, the biggest issue home service companies face is consistently generating new jobs and sustainably increasing revenue YoY.
Inconsistent job generation isn't because of a lack of trying.
Home service companies invest significant amounts of money annually, ranging from tens of thousands to hundreds of thousands, in marketing and advertising campaigns.
However, many of these companies struggle to consistently generate new job opportunities. The primary reason for this is their heavy reliance on traditional lead generation methods like word of mouth, direct mail, radio ads, billboard ads, and more.
This post will outline the best way to invest your home service companies marketing budget to generate the highest ROI possible.
Where The Best Home Service Jobs Actually Come From
Too long, don't read... the digital word of mouth, Google.
Think about it: If someone needs help with their roof, plumbing, flooding in their basement, etc, what do they do? They go to Google.
For example, "what do I do if my house is flooded?", "roof replacement near me", or "emergency plumbing companies in Dallas". Over 87% of people in need of home services go to Google to evaluate their options!
This is the prime source of your most valuable leads, as they are actively seeking your services on Google because they have a genuine need for them.
Chances are, you're already aware of this and may have previously invested in SEO, Google Ads, and other avenues, only to see a poor return on investment.
This is where most home service companies find themselves. They KNOW Google can produce them a ton of new revenue, but have always failed in generating results.
We will quickly breakdown how as a home service company you can experience true success in Google and as a result, a massive increase in revenue.
How To Succeed: The "Blended Search" Approach
To succeed on Google as a home service company in 2024, you have to attack every single part of Google.
Step 1: Local Service Ads

The newest form and most effective form of paid advertising on Google. Local Service Ads has overtaken traditional Google Pay Per Click Ads, as the entire experience is better for the consumer. You get to see that the company is Google Guaranteed (Business License, Insurance, & Background Checked) reviews, photos, and more, without ever needing to go to a random website.
We help your home service company succeed in Local Service Ads by:
Step 2: Google Pay Per Click

You are probably familiar with traditional Google Pay Per Click Ads. Still in today's environment, Google PPC is an effective job generation strategy for home service businesses, when done correctly.
We know countless amounts of home service companies who have paid
$500,
$750, or even
$1,000+ per call, without generating any revenue!
The PPC process we utilize is:
Step 3: Local SEO

In order to dominate your local area, ranking your Google Business Profile(s) is an absolute must. Over 40% of your jobs will come from your Google Business Profile(s). The best part about this, is that it is 100% organic, there is no ad spend needed.
Your Google Business Profile(s) aren't something you set and forget. It is a constant process of updating it with accurate information, acquiring reviews, and generating high quality citations, so Google trusts your business. You also need dedicated pages on your website, just for your GBP and the city it is located in.
Our GBP process includes:
One downside to a Google Business Profile is that it's near impossible to get it to show up outside a 10 mile radius. This is where we help you strategically find a new/shared office space in your next high priority service area, and start the process again. By repeating this process over and over, you can blanket all of your service areas.
Step 4: Traditional SEO / Wesbsite
"SEO is dead" they said. If so, why does a total of 70-80% of all the leads on Google still go to the organic section (Google Business Profiles get 40% of the leads, your Website gets 30% of the leads).
Traditional SEO, or your website, sets the foundation for your success on Google. Traditional SEO takes the longest amount of time to generate results, which is why we like to do it at the very beginning of your campaign, so we can get results as soon as possible.
A few of the things we do to get your website ranking #1 are:
Results From Using The "Blended Search" Framework
Our "blended search" marketing framework offers a clear cut strategy to excel on Google and, most importantly, drive substantial revenue growth for your business.
Below are some of our success stories just from the past year by deploying this framework:

Romexterra Restoration

Ercolano Restoration

Sunshine Restoration

American Water Damage Restoration
How Will This Work For You?
To be honest, not everyone is in a position to benefit from the blended search framework. We developed what we call the Lead Projection Analysis, which allows us to look at your local service area and overall demand for your services.
From this analysis, we can forecast how many leads you can expect to generate on a month to month basis.
We will show you the exact steps to take in order to achieve the projected results. Contact us now to get started!
Ready for your Free Lead Projection Analysis? Click the button to get started!